Roger's latest project is a landmark study for the wine as well as beverage industry: Millennials and Gen Z: A Comprehensive Study of Alcohol and Non-Alcohol Beverage Purchase and Consumption Behavior" press release and October 17 podcast.

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A recent webinar to wine industry professionals and producers on key study insights can be found here. 

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The full 90-page report can be purchased here. 

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Roger is more than happy to discuss this landmark study with you as well as any information needs unique to your organization. 

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