top of page


For the Wine Industry
For Technology, Digital and Social Media + Startups 
  • Purchase and consumption attitudes and behavior - varietals, brands 

  • Consumer segmentation

  • Winery visitation and wine club experience and satisfaction 

  • Brand (perception) & market strategy

  • DTC performance, satisfaction

  • Package design

  • New product launches - concept evaluation, demand estimation 

  • Brand and product awareness, usage, perception, and loyalty

  • Customer satisfaction, loyalty, key drivers

  • Advertising effectiveness evaluation

  • Purchase decision-making

  • Segmentation research

Roger has over 25 years of diverse marketing research experience, ranging from marketing research and strategy consulting to senior management positions with leading digital and social media, technology, marketing research, and startup organizations. 


Clients have included Google, Facebook, Yahoo, Visa, HP, Ingram Micro, Pfizer, digital advertising agencies, and early-stage and startup companies. 


A passion is the wine industry (including a comprehensive segmentation study of U.S. Wine Consumer purchase and consumption attitudes and behaviors).

He has had the good fortune of leveraging marketing research to help launch highly successful startups and products, understand consumer purchase decision-making to guide sales and media planning, uncover key brand and customer service strengths and weaknesses to leverage competitive advantages and remedy areas of vulnerability, and more. 


Roger graduated with honors from the University of Wisconsin-Madison with BA & MBA degrees. 

bottom of page