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Client Testimonials

Darlene W, Ph.D.

Experienced CEO / COO / President / CSO

Roger is a superb market research executive with keen market insights.  Roger is very flexible and adapts to situations rapidly to deliver market data that is extremely valuable for decision making.   I worked with Roger at Cooke Pharma where he led our marketing department and provided market research for a very complex national launch.  Roger managed many interfaces with outside vendors with the utmost professionalism and effectiveness.  I also worked with Roger on another start-up project where he provided excellent resourcefulness and quality leads in developing a marketing strategy. 


Roger has an uncanny ability to cut through the clutter and use razor sharp precision to obtain the most meaningful data to address complex questions. He is an excellent strategist and people manager.  Roger is a superb team member and an invaluable asset to any organization.  I would highly recommend Roger and look forward to working with him again in the future.

Edwin W. 

SVP Insights & Innovation, leading digital media company

I've had the pleasure and honor of working with Roger on some of Yahoo!'s most important industry facing work. Each time, he over delivered and taught me something new.  He makes very difficult analysis seem simple and is a wealth of knowledge. 


Roger is a wonderful strategic partner, a gifted researcher and just an honorable person.  Any marketer would benefit from working with him.

Kelli R. 

Director Strategy, leading digital agency

I worked with Roger on a handful of measurement studies, and he's hands-down one of my favorite market research partners.  He played a big role in crafting a new methodology for AKQA and helping me sell it in.  As a result, we were able to prove the impact online communication had on online purchases for one of our biggest clients.  Roger is patient, he has an expert's brain but can explain things for a novice, an unrivaled nose for details, and he always makes me look smarter than I should look.

Travis D. 

Group Brand Director, top business social media agency

Roger and I worked together at LinkedIn to design measurement strategies for brand campaigns with complex learning objectives and multiple stakeholders. I quickly learned that Roger’s work is thorough and well-executed, which made gaining internal alignment to our measurement plan that much easier. Roger has a wealth of experience and excellent technical understanding, but more importantly his attitude and collaboration style are exactly what I look for in a colleague. He consistently brings a strong work ethic, integrity, and a light-hearted approach, which makes working with Roger a pleasure. I highly recommend Roger for any research or measurement projects

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